Well, H&M first joined hands with Karl Lagerfield few years back to release a special H&M collection featuring a celebrated designer at year end in order to make designer easily available to the general public (a.k.a poor people like you and me) Needless to say, tons of folks stood outside of the countless H&M stores across Europe highly anticipating to own a piece of Karl Lagerfield item at dirt cheap prices (compared to the actual item from the proper designer's boutique anyways) Then, Stella McCartny was approached last year and the same thing happened. Hence, I guess H&M realised the enormous profits they can make from this, and they decided to make it a yearly affair featuring a different designer every year.
This year, Dutch duo Viktor&Rolf were asked to do the line and to make it feel like you are indeed buying a real designer item instead of a mass produced one, all clothes are specially pinned with a V&R logo just to make the consumer feel special! Just like buying the real authentic terribly expensive Viktor&Rolf item from the boutique! Anyway, I only got a basic black tee with the phrase: Viktor&Rolf Loves H&M. And it only costs me 14.90 euros.
One word: Classic.
One thought: Happy.
One price: Cheap.
Now, that's sweet.
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